{"product_id":"return-to-the-little-kingdom-by-michael-moritz-9780715656488","title":"Return to the Little Kingdom","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe classic story of how Apple became the most valuable company in the world, reissued for Apple's 50th anniversary.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eEvery empire has an origin story. This is Apple's.\u003c\/p\u003e\n\n\u003cp\u003eBefore Apple became the most valuable company in the world, it was just an idea sparked in a garage. \u003cem\u003eReturn to the Little Kingdom\u003c\/em\u003e is Michael Moritz's vivid, behind-the-scenes account of Apple's explosive early years—a raw, fast-paced journey through invention, obsession and the birth of a movement. More than a story about Steve Jobs or a scrappy start-up, \u003cem\u003eReturn to the Little Kingdom\u003c\/em\u003e is a rare blueprint of how enduring companies are built from nothing but vision and nerve.\u003c\/p\u003e\n\n\u003cp\u003eUpdated with Moritz's reflections on Apple's extraordinary resurgence, this classic work is essential reading for founders, dreamers, and anyone determined to build the future. If you want to understand how empires are born, start here.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47496504934636,"sku":"9780715656488","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780715656488-return-to-the-little-kingdom.jpg?v=1775797996","url":"https:\/\/bookhero.co.nz\/products\/return-to-the-little-kingdom-by-michael-moritz-9780715656488","provider":"Book Hero","version":"1.0","type":"link"}