{"product_id":"retail-marketing-by-sarah-montano-9781398617636","title":"Retail Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eRetail Marketing\u003c\/i\u003e offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIt covers essential topics of retail marketing and management, beginning with a history of retailing practices to understand the background behind retail's position within society. It then moves on to recent innovations and trends that are leading the field today. Supported by international examples throughout, the textbook also examines topics such as strategy, customer experience, supply chains and merchandising, to ensure students gain an understanding of the whole retail process.\u003c\/p\u003e\n\n\u003cp\u003eWritten by the BBC's retail expert, \u003cb\u003eSarah Montano\u003c\/b\u003e, it also covers important discussions of ethics in retailing, sustainability considerations as well as multi-channel methods, including the combined use of physical and digital channels in 'phygital' retail. Real-world examples from Cadbury, Tiffany and Co, Wilko and H\u0026amp;M Ginza, Japan, and vignettes from industry professionals and customers ensure students put their understanding of the theory into practice.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e\u003ci\u003eRetail Marketing\u003c\/i\u003e\u003c\/b\u003e includes in-text learning features such as learning outcomes, a glossary and exercise questions. It is supported by online resources of PowerPoint slides, multiple choice questions, videos, and interactive diagrams.\u003c\/p\u003e\n\n\u003cp\u003eThis textbook is ideal for postgraduate students taking modules on Retail Marketing as part of their Retail or Marketing degrees.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46871467426028,"sku":"9781398617636","price":96.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26630213482685.jpg?v=1759881611","url":"https:\/\/bookhero.co.nz\/products\/retail-marketing-by-sarah-montano-9781398617636","provider":"Book Hero","version":"1.0","type":"link"}