{"product_id":"retail-business-kit-for-dummies-by-rick-segel-9780470293300","title":"Retail Business Kit For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhether you're a novice or a seasoned retail entrepreneur, \u003ci\u003eRetail Business Kit For Dummies\u003c\/i\u003e shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.\u003c\/p\u003e\n\n\u003cp\u003eIn this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle on the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eLaunch a successful independent retail business\u003c\/li\u003e\n    \u003cli\u003eCreate a Web site that shines\u003c\/li\u003e\n    \u003cli\u003eConnect with customers and increase sales\u003c\/li\u003e\n    \u003cli\u003eHandle legal and accounting issues\u003c\/li\u003e\n    \u003cli\u003eDesign stores that really work\u003c\/li\u003e\n    \u003cli\u003ePractice the 10 keys to retail selling\u003c\/li\u003e\n    \u003cli\u003eUse management practices proven in the trenches\u003c\/li\u003e\n    \u003cli\u003eMake visual merchandising work for you\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eMake your new venture succeed beyond your wildest dreams with a little help from \u003ci\u003eRetail Business Kit For Dummies\u003c\/i\u003e!\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eNote:\u003c\/b\u003e CD-ROM\/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854811287788,"sku":"9780470293300","price":70.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/218ed27723feca0b8b5c1ca0ba6bb747.jpg?v=1759264661","url":"https:\/\/bookhero.co.nz\/products\/retail-business-kit-for-dummies-by-rick-segel-9780470293300","provider":"Book Hero","version":"1.0","type":"link"}