{"product_id":"research-methods-for-tourism-hospitality-leisure-and-events-by-emmet-mcloughlin-9781398622715","title":"Research Methods for Tourism, Hospitality, Leisure and Events","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis textbook provides the essential tools and methodologies for conducting research and reporting in tourism, hospitality and events.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eResearch Methods for Tourism, Hospitality and Events\u003c\/em\u003e combines foundational research principles with practical, industry-specific applications.\u003c\/p\u003e\n\n\u003cp\u003eThis textbook looks at:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThe foundations of research including developing questions and a hypothesis\u003c\/li\u003e\n    \u003cli\u003eResearch design and methodology including qualitative, quantitative and mixed research methods\u003c\/li\u003e\n    \u003cli\u003eData collection and analysis\u003c\/li\u003e\n    \u003cli\u003eWriting a final report or dissertation based on the research\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith in-text learning features such as chapter summaries, learning outcomes, reflective questions, interactive chapter quizzes, and a glossary of key terms, this textbook will equip students with the tools to undertake independent research and reporting.\u003c\/p\u003e\n\n\u003cp\u003eReal-world examples are included from a variety of global contexts such as using ethnographic research to explore music festival goers' experiences, descriptive research methods to explore customer satisfaction in global hotel chains, and statistical analysis to understand the attendance data from major international sports events.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eResearch Methods for Tourism, Hospitality and Events\u003c\/em\u003e is ideal for upper-level undergraduate and postgraduate students studying Tourism, Hospitality and Event Management.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306929275116,"sku":"9781398622715","price":119.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26681003482685.jpg?v=1771069915","url":"https:\/\/bookhero.co.nz\/products\/research-methods-for-tourism-hospitality-leisure-and-events-by-emmet-mcloughlin-9781398622715","provider":"Book Hero","version":"1.0","type":"link"}