{"product_id":"reading-graphic-design-history-by-dr-david-raizman-9781474299411","title":"Reading Graphic Design History","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eReading Graphic Design History\u003c\/i\u003e uses a series of key artefacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction, and typography, often addressing issues of class, race, and gender.\u003c\/p\u003e\n\n\u003cp\u003eDavid Raizman’s innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines icons of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues.\u003c\/p\u003e\n\n\u003cp\u003eHe encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values.\u003c\/p\u003e\n\n\u003cp\u003eWith a foreword by Steven Heller.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47471442591980,"sku":"9781474299411","price":43.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781474299411-reading-graphic-design-history.jpg?v=1775243243","url":"https:\/\/bookhero.co.nz\/products\/reading-graphic-design-history-by-dr-david-raizman-9781474299411","provider":"Book Hero","version":"1.0","type":"link"}