{"product_id":"publishing-for-profit-by-thomas-woll-9781613749739","title":"Publishing for Profit","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003ePublishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing.\u003c\/p\u003e\n\n\u003cp\u003eWritten for the practising professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition of \u003cem\u003ePublishing for Profit\u003c\/em\u003e contains updated industry statistics and benchmark figures. It features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, as well as key concepts of e-book publishing.\u003c\/p\u003e\n\n\u003cp\u003eAdditionally, it provides new information about using financial information to make key management decisions. A new title P \u0026amp; L that incorporates e-books is provided.\u003c\/p\u003e\n\n\u003cp\u003eOver 30 highly practical forms and sample contracts are also included for up-to-the-minute advice.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47461323276524,"sku":"9781613749739","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781613749739-publishing-for-profit.jpg?v=1774964769","url":"https:\/\/bookhero.co.nz\/products\/publishing-for-profit-by-thomas-woll-9781613749739","provider":"Book Hero","version":"1.0","type":"link"}