{"product_id":"public-sector-communication-by-maria-jose-canel-9781119135579","title":"Public Sector Communication","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA comprehensive guide to future-proofing public sector communication and increasing citizen satisfaction\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow to communicate with the citizens of the future? Why does public sector communication often fail? \u003ci\u003ePublic Sector Communication\u003c\/i\u003e combines practical examples from around the world with the latest theoretical insights to show how communication can help bridge gaps that exist between public sector organisations and the individual citizens they serve. The authors—two experts in the field with experience from the public sector—explain how public entities, be they cities, governments, foundations, agencies, authorities, municipalities, regulators, military, or government monopolies and state-owned businesses, can build their intangible assets to future-proof themselves in a volatile environment.\u003c\/p\u003e\n\n\u003cp\u003eThe book examines how the recent digitalisation has increased citizen expectations and why one-way communication leaves public sector organisations fragile. To explain how to make public sector communication antifragile, the authors map contributions from a wide variety of fields combined with illustrative examples from around the world. The authors propose a research-based framework of different intangible assets that can directly improve communication in the public sector.\u003c\/p\u003e\n\n\u003cp\u003eThis important resource:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps explain the sector-specific conditions and why communication is often challenging in the public sector\u003c\/li\u003e\n  \u003cli\u003eSummarises all relevant literature on the topic across disciplines and includes the most popular management ideals of recent decades\u003c\/li\u003e\n  \u003cli\u003eExplores how public sector organisations can increase citizen satisfaction with effective communication\u003c\/li\u003e\n  \u003cli\u003ePresents new approaches to both the study and practice of communication in the public sector\u003c\/li\u003e\n  \u003cli\u003eProvides international examples of successful public sector communication\u003c\/li\u003e\n  \u003cli\u003eOffers realistic guides to building intangible assets in practice\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWritten for advanced undergraduate and graduate students, as well as public managers and leaders, \u003ci\u003ePublic Sector Communication\u003c\/i\u003e offers an illustrative, research-based guide to improving communication and engaging citizens of today and the future.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47461322850540,"sku":"9781119135579","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119135579-public-sector-communication.jpg?v=1774964753","url":"https:\/\/bookhero.co.nz\/products\/public-sector-communication-by-maria-jose-canel-9781119135579","provider":"Book Hero","version":"1.0","type":"link"}