{"product_id":"psychological-foundations-of-marketing-by-allan-kimmel-9781138219144","title":"Psychological Foundations of Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003ePsychological Foundations of Marketing\u003c\/em\u003e by Allan Kimmel is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding, and consumer behaviour. Ideally suited for both students and professionals, this new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them.\u003c\/p\u003e\n\n\u003cp\u003eThe book provides comprehensive coverage of:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\u003cp\u003e\u003cstrong\u003eMotivation:\u003c\/strong\u003e the human needs at the root of many consumer behaviours and marketing decisions.\u003c\/p\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cp\u003e\u003cstrong\u003ePerception:\u003c\/strong\u003e the nature of perceptual selection, attention, and organization, and how they relate to the evolving marketing landscape.\u003c\/p\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cp\u003e\u003cstrong\u003eDecision making:\u003c\/strong\u003e how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion.\u003c\/p\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cp\u003e\u003cstrong\u003ePersonality and lifestyle:\u003c\/strong\u003e how insight into consumer personality can be used to formulate marketing plans.\u003c\/p\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cp\u003e\u003cstrong\u003eSocial behaviour:\u003c\/strong\u003e the powerful role of social influence on consumption.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNow featuring case studies throughout to highlight how psychological research can be applied in the marketplace, along with insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607469342956,"sku":"9781138219144","price":341.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138219144-psychological-foundations-of-marketing.jpg?v=1778166120","url":"https:\/\/bookhero.co.nz\/products\/psychological-foundations-of-marketing-by-allan-kimmel-9781138219144","provider":"Book Hero","version":"1.0","type":"link"}