{"product_id":"promotional-cultures-by-aeron-davis-9780745639833","title":"Promotional Cultures","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organisations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003ePromotional Cultures\u003c\/i\u003e documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003ePromotional Cultures\u003c\/i\u003e will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47597543620844,"sku":"9780745639833","price":97.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3d92d9868178c35b3557f527fd961a11.jpg?v=1777957814","url":"https:\/\/bookhero.co.nz\/products\/promotional-cultures-by-aeron-davis-9780745639833","provider":"Book Hero","version":"1.0","type":"link"}