{"product_id":"professional-writing-by-sky-marsen-9781352007992","title":"Professional Writing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNow in its fourth edition, \u003cem\u003eProfessional Writing\u003c\/em\u003e is a comprehensive yet concise introduction to professional writing for different media. It synthesises methods and ideas developed in journalism, public relations, management and marketing. Based on research in the field, it equips students with the ability to convey their ideas in a wealth of print and digital formats, in a variety of professional contexts internationally.\u003c\/p\u003e\n\n\u003cp\u003eIt begins by examining the different aspects of the writing process before showing students how to adjust their style, tone, and approach for different documents, including short memos, feature articles, press releases, and reports.\u003c\/p\u003e\n\n\u003cp\u003eThis new edition will continue to be an essential companion for undergraduates on professional writing and business communication modules. It will also be a valuable source of guidance for new professionals and entrepreneurs needing to get to grips with writing formal written documents.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eNew to this Edition:\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eFully revised throughout with coverage of a wider variety of journalistic writing\u003c\/li\u003e\n    \u003cli\u003eNew content on mission and vision statements, annual reports, and newsletters, alongside an overview of how organisations use social media and respond to crises\u003c\/li\u003e\n    \u003cli\u003eIncludes more analysed examples of business documents\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAccompanying online resources for this title can be found at \u003ca href=\"https:\/\/bloomsburyonlineresources.com\/professional-writing-4e\"\u003ebloomsburyonlineresources.com\/professional-writing-4e\u003c\/a\u003e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47427446276332,"sku":"9781352007992","price":67.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781352007992.jpg?v=1774767590","url":"https:\/\/bookhero.co.nz\/products\/professional-writing-by-sky-marsen-9781352007992","provider":"Book Hero","version":"1.0","type":"link"}