{"product_id":"principles-of-marketing-analytics-by-ijeoma-onwumere-9781398623279","title":"Principles of Marketing Analytics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThis textbook demystifies the complex field of marketing analytics, taking readers on a journey from fundamental concepts to practical insights.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003ePrinciples of Marketing Analytics\u003c\/em\u003e\u003c\/strong\u003e covers:\u003c\/p\u003e\n\n\u003cp\u003e- Data Collection and Measurement\u003c\/p\u003e\n\n\u003cp\u003e- Customer Segmentation and Targeting\u003c\/p\u003e\n\n\u003cp\u003e- Marketing Campaign Optimization\u003c\/p\u003e\n\n\u003cp\u003e- Machine Learning for Marketing\u003c\/p\u003e\n\n\u003cp\u003e- Forecasting future marketing trends\u003c\/p\u003e\n\n\u003cp\u003eAs well as web analytics, social marketing analytics and exploring the potential of generative AI for A\/B testing and customer engagement. Learn how to implement data-driven marketing strategies through practical exercises and valuable insights.\u003c\/p\u003e\n\n\u003cp\u003eOnline resources include PowerPoint slides and a guide for lecturers, and in-text features include a glossary, key learning points, and real-world examples from companies such as Netflix and Airbnb. This is an introductory textbook for anyone studying marketing analytics.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306927145196,"sku":"9781398623279","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26686643482685.jpg?v=1771069683","url":"https:\/\/bookhero.co.nz\/products\/principles-of-marketing-analytics-by-ijeoma-onwumere-9781398623279","provider":"Book Hero","version":"1.0","type":"link"}