{"product_id":"pop-up-business-for-dummies-by-dan-thompson-9781118443491","title":"Pop-Up Business For Dummies","description":"\u003cp\u003eWhether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.\u003c\/p\u003e \u003cp\u003eInside \u003ci\u003ePop-Up Business For Dummies\u003c\/i\u003e, you’ll find:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003ePlanning your pop-up venture - whether it’s a shop, studio, gallery, or community hub.\u003c\/li\u003e\n\u003cli\u003eFinding the right space for you.\u003c\/li\u003e\n\u003cli\u003eNegotiating with the landlord and sorting out the legalities.\u003c\/li\u003e\n\u003cli\u003eFixing up and fitting out your space on a budget.\u003c\/li\u003e\n\u003cli\u003ePulling in the punters - advertising and marketing your pop-up.\u003c\/li\u003e\n\u003cli\u003eManaging a successful pop-up business day-to-day.\u003c\/li\u003e\n\u003cli\u003eClosing up shop efficiently.\u003c\/li\u003e\n\u003cli\u003eLots of case studies, checklists, tips and hints from experienced pop-up people!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867576815852,"sku":"9781118443491","price":47.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5381973482586.jpg?v=1759714886","url":"https:\/\/bookhero.co.nz\/products\/pop-up-business-for-dummies-by-dan-thompson-9781118443491","provider":"Book Hero","version":"1.0","type":"link"}