{"product_id":"pharmacies-by-chris-van-uffelen-9783037680964","title":"Pharmacies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003ePharmacies\u003c\/em\u003e constitute a special form of commercial architecture. The market for medicines, which is heavily regulated in most countries, has led to a veritable competition of the \"atmosphere of space\": since where product and price can no longer provide a competitive advantage, customer loyalty must be created with other means.\u003c\/p\u003e\n\n\u003cp\u003eIn addition to professional competence and familiarity with the customers, that becomes above all the ambiance. That in turn translates to the modern and hygienic pharmacy, together with a friendly and assuring spatial experience.\u003c\/p\u003e\n\n\u003cp\u003eThe selected examples show the design sophistication with which pharmacies today, from a functional as well as atmospheric standpoint, set themselves apart from the historical chemists' shelves — and the competitors.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47455670337772,"sku":"9783037680964","price":117.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/710Z0E4z1UL._SL1500.jpg?v=1774791700","url":"https:\/\/bookhero.co.nz\/products\/pharmacies-by-chris-van-uffelen-9783037680964","provider":"Book Hero","version":"1.0","type":"link"}