{"product_id":"pharma-and-profits-by-john-l-lamattina-9781119881339","title":"Pharma and Profits","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eHigh-level commentary on various facets of the pharmaceutical industry from a key leader in the field\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003ePharma and Profits\u003c\/i\u003e clearly explains the value that the pharmaceutical industry offers to society, which is often underreported against the more negative topic of high drug prices. It provides an overview for drug discovery and development professionals, highlighting the challenges that drug hunters should be aware of when developing new drugs. Case studies illustrate topics like hepatitis C, mRNA vaccines, insulin, and price controls, aiding in seamless reader comprehension.\u003c\/p\u003e\n\n\u003cp\u003eWritten by John LaMattina, former president of Pfizer Global Research and Development and a well-known speaker and writer for the pharma industry, the book covers various sample topics and explores questions such as:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFiscal consequences of curing hepatitis C\u003c\/li\u003e\n  \u003cli\u003emRNA vaccines and the race for a cure\u003c\/li\u003e\n  \u003cli\u003eWhy the government does not deserve a piece of Biopharma’s profits\u003c\/li\u003e\n  \u003cli\u003ePaying for drugs whose ultimate value is unknown\u003c\/li\u003e\n  \u003cli\u003eThe impact of reduced revenues on R\u0026amp;D\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis book is a must-read for biopharmaceutical professionals and executives who wish to gain high-level insight into key challenges that must be first understood, then overcome, within the pharmaceutical industry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47464102396140,"sku":"9781119881339","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119881339-pharma-and-profits.jpg?v=1775038468","url":"https:\/\/bookhero.co.nz\/products\/pharma-and-profits-by-john-l-lamattina-9781119881339","provider":"Book Hero","version":"1.0","type":"link"}