{"product_id":"persuasive-copywriting-by-andy-maslen-9780749483661","title":"Persuasive Copywriting","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eEnhance your copywriting skills\u003c\/strong\u003e with psychology-driven techniques to create standout copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential for every marketing or creative professional's bookshelf.\u003c\/p\u003e\n\n\u003cp\u003eWith many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell standout copy in a cluttered marketplace.\u003c\/p\u003e\n\n\u003cp\u003eComplementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePractical advice to measure and benchmark effective copy\u003c\/li\u003e\n  \u003cli\u003eGuidance on creating and critiquing briefs\u003c\/li\u003e\n  \u003cli\u003eNew chapters on how to weave copywriting skills into the wider industry\u003c\/li\u003e\n  \u003cli\u003eStorytelling and content marketing\u003c\/li\u003e\n  \u003cli\u003eThe impact of evolving channels like mobile and social media\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePractical, inspiring and extremely digestible, \u003cem\u003ePersuasive Copywriting\u003c\/em\u003e is the only vibrant, all-encompassing guide to copywriting that you need.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":47432876294380,"sku":"9780749483661","price":115.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780749483661.jpg?v=1774766229","url":"https:\/\/bookhero.co.nz\/products\/persuasive-copywriting-by-andy-maslen-9780749483661","provider":"Book Hero","version":"1.0","type":"link"}