{"product_id":"persuasion-in-parallel-by-alexander-coppock-9780226821849","title":"Persuasion in Parallel","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA bold re-examination of how political attitudes change in response to information.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMany mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, \u003cem\u003ePersuasion in Parallel\u003c\/em\u003e shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel.\u003c\/p\u003e\n\n\u003cp\u003eThis book challenges the dominant view that persuasive information can often backfire because people are supposedly motivated to reason against information they dislike. Drawing on evidence from a series of randomised controlled trials, the book shows that the backfire response is rare to nonexistent. Instead, it shows that most everyone updates in the direction of information, at least a little bit.\u003c\/p\u003e\n\n\u003cp\u003eThe political upshot of this work is that the other side is not lost. Even messages we don't like can move us in the right direction.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47597499547884,"sku":"9780226821849","price":117.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/40aad7332b5c9b64a6902ad0788679bf.jpg?v=1777958498","url":"https:\/\/bookhero.co.nz\/products\/persuasion-in-parallel-by-alexander-coppock-9780226821849","provider":"Book Hero","version":"1.0","type":"link"}