{"product_id":"perfume-by-megan-volpert-9781501367144","title":"Perfume","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eObject Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.\u003c\/p\u003e\n\n\u003cp\u003eOur sense of smell is crucial to our survival. We can smell fear, disease, and food. Fragrance is also entertainment. We can smell an expensive bottle of perfume at a high-end department store. Perhaps it reminds us of our favourite aunt. A memory in a bottle is a powerful thing.\u003c\/p\u003e\n\n\u003cp\u003eMegan Volpert's \u003cem\u003ePerfume\u003c\/em\u003e carefully balances the artistry with the science of perfume. The science takes us into the neurology of scent receptors, how taste is mostly smell, the biology of illnesses that impact scent sense, and the chemistry of making and copying perfume.\u003c\/p\u003e\n\n\u003cp\u003eThe artistry of perfume involves the five scent families and symbolism, subjectivity in perfume preference, perfume marketing strategies, iconic scents and perfumers, why the industry is so secretive, and Volpert's own experiments with making perfume.\u003c\/p\u003e\n\n\u003cp\u003eObject Lessons is published in partnership with an essay series in \u003cem\u003eThe Atlantic\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47431913013484,"sku":"9781501367144","price":21.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781501367144.jpg?v=1774557075","url":"https:\/\/bookhero.co.nz\/products\/perfume-by-megan-volpert-9781501367144","provider":"Book Hero","version":"1.0","type":"link"}