{"product_id":"packaging-design-by-chris-van-uffelen-9783037681398","title":"Packaging Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eProduct packaging has, first of all, to fulfil functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost-effectiveness. However, it is much more than just a kind of container made of glass, wood, or plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it.\u003c\/p\u003e\n\n\u003cp\u003ePackaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, \u003cem\u003ePackaging Design\u003c\/em\u003e presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends, like the sculptural shape of a Coca-Cola bottle.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47431807729900,"sku":"9783037681398","price":72.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9783037681398.jpg?v=1774557134","url":"https:\/\/bookhero.co.nz\/products\/packaging-design-by-chris-van-uffelen-9783037681398","provider":"Book Hero","version":"1.0","type":"link"}