{"product_id":"outrageous-startup-growth-by-colin-hodge-9781394387335","title":"Outrageous Startup Growth","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eCreate and market products that people can’t ignore using proven strategies from behavioural science.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAre you ready to take your startup to the next level? Understanding user psychology is the difference between startups that go viral—and those that go splat. \u003cem\u003eOutrageous Startup Growth\u003c\/em\u003e is your playbook to adopt the mindset and strategies that drive explosive business success. Packed with real-world lessons, psychological insights, and actionable frameworks, this book is a must-read for entrepreneurs, product managers, and anyone looking to grow their business sustainably.\u003c\/p\u003e\n\n\u003cp\u003eColin Hodge, the co-founder of DOWN and creator of The Outrageous Growth Method, shares his hard-earned wisdom from scaling startups to over 100 million users, navigating high-stakes negotiations, and achieving successful exits. Hodge dives deep into the entrepreneurial mindset, teaching you how to embrace discomfort, build resilience, and learn from failures.\u003c\/p\u003e\n\n\u003cp\u003eWith nearly two decades of experience in the tech industry spanning the globe, Hodge distils the essence of startup success into two key areas: cultivating a growth mindset and engineering user psychology for business growth. This book is your blueprint for:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHarnessing behavioural science to optimise acquisition, retention, and user value\u003c\/li\u003e\n    \u003cli\u003eCreating FOMO (Fear of Missing Out) to attract users and identify magic moments that lead to customer loyalty\u003c\/li\u003e\n    \u003cli\u003eDesigning experiences that nudge customer decisions towards success\u003c\/li\u003e\n    \u003cli\u003eUnveiling your competitors’ hidden psychological tactics and applying them using robust principles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether it’s leveraging social proof, reducing friction, or crafting authentic branding, \u003cem\u003eOutrageous Startup Growth\u003c\/em\u003e equips you with the tools to build a product that users love—and can’t stop talking about.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306925310188,"sku":"9781394387335","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/fa37ef90bd7c126d1097550f434c87b2.jpg?v=1771099983","url":"https:\/\/bookhero.co.nz\/products\/outrageous-startup-growth-by-colin-hodge-9781394387335","provider":"Book Hero","version":"1.0","type":"link"}