{"product_id":"outbrand-by-chris-aarons-9781394407545","title":"Outbrand","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eFifteen principle-based strategies that separate digital marketing leaders from algorithmic sameness\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhen AI has commoditised \"good enough\" marketing and every competitor uses the same tools, strategic clarity becomes the differentiator. In \u003ci\u003eThe Digital 15: Immutable Principles Every Marketer Must Know\u003c\/i\u003e, Chris Aarons, Wall Street Journal bestselling author and UT Austin marketing professor, delivers fifteen battle-tested principles drawn from 25-plus years transforming brands like Amazon, Cisco, and Coca-Cola.\u003c\/p\u003e\n\n\u003cp\u003eRooted in human psychology and behavioural insights, \u003ci\u003eThe Digital 15\u003c\/i\u003e provides a principle-based operating system that transcends platform changes and algorithm updates. Each principle is supported by real-world case studies from category-defining brands including Liquid Death, Oatly, British Airways, and Wendy's, plus actionable tools such as the Digital 15 Implementation Canvas and competitive positioning frameworks.\u003c\/p\u003e\n\n\u003cp\u003eReaders will also find:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eCustomer journey mapping tools and alignment checklists that transform strategic principles into consistent daily marketing execution\u003c\/li\u003e\n    \u003cli\u003eFrameworks for creating content so valuable that audiences would willingly pay for it, building lasting brand authority\u003c\/li\u003e\n    \u003cli\u003eGuidance on establishing the right brand identity before launching any digital initiative or campaign\u003c\/li\u003e\n    \u003cli\u003eReal-world case studies showing how category-defining brands built sustainable competitive advantage through principle-driven marketing\u003c\/li\u003e\n    \u003cli\u003eA strategic operating system designed to outlast short-lived algorithmic trends and platform-specific tactical playbooks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWritten for startup founders, corporate executives, and marketing professionals seeking more than marginal improvements, \u003ci\u003eThe Digital 15\u003c\/i\u003e provides the strategic foundation to build marketing that earns attention, drives engagement, and creates sustainable competitive advantage beyond algorithmic trends and tactical playbooks.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47650569388268,"sku":"9781394407545","price":56.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/e49fa6587b5bf95f9bc4772d38b01d48_45b91d70-3655-4f84-951d-bb4dea0ac911.jpg?v=1780979860","url":"https:\/\/bookhero.co.nz\/products\/outbrand-by-chris-aarons-9781394407545","provider":"Book Hero","version":"1.0","type":"link"}