{"product_id":"omnichannel-retailing-for-the-fashion-business-by-dr-tunmin-catherine-jai-9781501377099","title":"Omnichannel Retailing for the Fashion Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eRetailing is an ever-changing facet in the fashion industry. Where brick-and-mortar used to reign supreme, digital is the current go-to for most consumers. \u003cem\u003eOmnichannel Retailing for the Fashion Business\u003c\/em\u003e makes this process more seamless and has become the industry standard.\u003c\/p\u003e\n\n\u003cp\u003eThis book covers both the strategic and practical sides of omnichannel retailing, with a focus on utilization of US-based e-commerce platforms. This textbook consists of three parts: Build - how to build an omnichannel retail business; Market - how to market via different digital marketing channels; and Operate - the operational side of omnichannel retailing.\u003c\/p\u003e\n\n\u003cp\u003eBy using industry examples, market reports, and company profiles, you will learn the business concepts and technologies that have evolved modern retailing in the era of the internet.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Features Include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eA fashion or branding case study in every chapter\u003c\/li\u003e\n  \u003cli\u003eListing for retailing career opportunities for entry-level job titles and their responsibilities so students can learn where they may fit in the fashion industry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSTUDIO Features Include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStudy smarter with self-assessment quizzes featuring scored results and personalised study tips\u003c\/li\u003e\n  \u003cli\u003eReview concepts with flashcards of essential vocabulary\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eInstructor Resources\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstructor’s Guide to help integrate the text into your classroom with sample syllabi and additional class activities\u003c\/li\u003e\n  \u003cli\u003eA test bank for every chapter\u003c\/li\u003e\n  \u003cli\u003ePowerPoint Slides for every chapter\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47463959003372,"sku":"9781501377099","price":176.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781501377099-omnichannel-retailing-for-the-fashion-business.jpg?v=1775037395","url":"https:\/\/bookhero.co.nz\/products\/omnichannel-retailing-for-the-fashion-business-by-dr-tunmin-catherine-jai-9781501377099","provider":"Book Hero","version":"1.0","type":"link"}