{"product_id":"new-venture-creation-by-paul-burns-9781350321793","title":"New Venture Creation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eEngaging and accessible, \u003ci\u003eNew Venture Creation\u003c\/i\u003e presents a logical guide to starting enterprises. The author's unique New Venture Creation framework structures the text within a learning-by-doing approach. Engaging case studies, practitioner videos, and reflective exercises situate learning in the practical.\u003c\/p\u003e\n\n\u003cp\u003eDesigned in a workbook style with the opportunity for students to write and make notes about their own business plan, the author breaks the venture creation process into three key phases: research, business model development, and launch. At every stage, crucial steps and considerations are revealed, providing comprehensive coverage of the subject.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eNew Venture Creation\u003c\/i\u003e is essential reading for any undergraduate or postgraduate course on New Venture Creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47383939186924,"sku":"9781350321793","price":124.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/21130213482668.jpg?v=1773389815","url":"https:\/\/bookhero.co.nz\/products\/new-venture-creation-by-paul-burns-9781350321793","provider":"Book Hero","version":"1.0","type":"link"}