{"product_id":"new-product-development-for-dummies-by-robin-karol-9780470117705","title":"New Product Development For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.\u003c\/p\u003e\n\n\u003cp\u003eWritten for small business owners and entrepreneurs looking for an inside track on new product development, \u003ci\u003eNew Product Development for Dummies\u003c\/i\u003e offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimising technology development for a 21\u003csup\u003est\u003c\/sup\u003e century marketplace, getting start-up capital in an increasingly competitive environment, and much more.\u003c\/p\u003e\n\n\u003cp\u003eKey topics covered include:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDeveloping a winning NPD strategy\u003c\/li\u003e\n  \u003cli\u003eGenerating bold new ideas for products and services\u003c\/li\u003e\n  \u003cli\u003eUnderstanding what your customers really want\u003c\/li\u003e\n  \u003cli\u003eKeeping projects on track, on budget, and on-time\u003c\/li\u003e\n  \u003cli\u003eBuilding effective cross-functional teams\u003c\/li\u003e\n  \u003cli\u003ePlanning and executing a blockbuster launch\u003c\/li\u003e\n  \u003cli\u003eCollaborating with global partners\u003c\/li\u003e\n  \u003cli\u003eMaximising your chances for success\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNo matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867555451116,"sku":"9780470117705","price":41.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9941603482355.jpg?v=1759712923","url":"https:\/\/bookhero.co.nz\/products\/new-product-development-for-dummies-by-robin-karol-9780470117705","provider":"Book Hero","version":"1.0","type":"link"}