{"product_id":"neuromarketing-by-katie-hart-9781398622777","title":"Neuromarketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMarketers are operating in an increasingly competitive environment, so it's more important than ever to know all the tips and tricks to make your marketing succeed. \u003cem\u003eNeuromarketing\u003c\/em\u003e creates exciting opportunities to craft marketing messages that truly resonate with your customers and help you stand out from the crowd.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis practical and accessible guide is aimed at curious early to mid-level marketing professionals eager to gain a competitive edge. Utilising insights from academic neuroscience, this book identifies key areas marketers can focus on to improve engagement and the results of their campaigns.\u003c\/p\u003e\n\n\u003cp\u003eWritten by expert trainer Katie Hart, \u003cem\u003eNeuromarketing\u003c\/em\u003e features research conducted over many years with real brands such as Dove, Spotler, and the CIM, providing insights on effective strategies applicable across any business type.\u003c\/p\u003e\n\n\u003cp\u003eCovering topics from how to enhance recall to the factors influencing decision-making, this comprehensive guide explores how marketers can leverage each of the senses for maximum impact.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eNeuromarketing\u003c\/em\u003e will be your ultimate companion for crafting powerful marketing messages, ensuring you can successfully navigate changing consumer behaviour, attract and retain more customers, and increase relevance for your target audience, all within one handy guide.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306923606252,"sku":"9781398622777","price":64.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26681623482685.jpg?v=1771069246","url":"https:\/\/bookhero.co.nz\/products\/neuromarketing-by-katie-hart-9781398622777","provider":"Book Hero","version":"1.0","type":"link"}