{"product_id":"neurogastronomy-by-gordon-m-shepherd-9780231159111","title":"Neurogastronomy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eLeading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the \"human brain flavour system,\" laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavour, is far more powerful and essential than previously believed.\u003c\/p\u003e\n\n\u003cp\u003eShepherd begins \u003cem\u003eNeurogastronomy\u003c\/em\u003e with the mechanics of smell, particularly the way it stimulates the nose from the back of the mouth. As we eat, the brain conceptualises smells as spatial patterns, and from these and the other senses, it constructs the perception of flavour. Shepherd then considers the impact of the flavour system on contemporary social, behavioural, and medical issues. He analyses flavour's engagement with the brain regions that control emotion, food preferences, and cravings, and he even devotes a section to food's role in drug addiction and, building on Marcel Proust's iconic tale of the madeleine, its ability to evoke deep memories.\u003c\/p\u003e\n\n\u003cp\u003eShepherd connects his research to trends in nutrition, dieting, and obesity, especially the challenges that many face in eating healthily. He concludes with human perceptions of smell and flavour and their relationship to the neural basis of consciousness. Everyone from casual diners and ardent foodies to wine critics, chefs, scholars, and researchers will delight in Shepherd's fascinating, scientific-gastronomic adventures.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854706692332,"sku":"9780231159111","price":60.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/a045f4107e2b08662db54ab8f0d028db.jpg?v=1759266117","url":"https:\/\/bookhero.co.nz\/products\/neurogastronomy-by-gordon-m-shepherd-9780231159111","provider":"Book Hero","version":"1.0","type":"link"}