{"product_id":"nendo-by-oki-sato-9780500026489","title":"nendo","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA large-format book that uncovers the secrets behind Nendo's unique creative process.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHe named his firm \u003cem\u003eNendo\u003c\/em\u003e, the Japanese word for modelling clay; he uses manga-like sketches to illustrate his design concepts; and he creates some of the most imaginative furniture in the world: he is Oki Sato, one of Japan's most prolific designers. At any given moment, he has hundreds of projects in the works - architecture, interiors, furniture, tableware, and more. \"There is nothing I would not design,\" says Sato.\u003c\/p\u003e\n\n\u003cp\u003eSato renders his designs with remarkable conceptual clarity. At the outset, he allows his imagination to run wild and then documents his idea with a simple black line drawing - be it a bathroom basin defined by a single, ceramic swirl or a pair of wooden chopsticks that twist together to become one. These 2D images are converted into minimal 3D shapes described with clean outlines and a largely monochrome palette. Like a traditional Japanese ink painting, which constructs an image with just a few brush strokes, Sato extracts the unnecessary and eliminates distraction.\u003c\/p\u003e\n\n\u003cp\u003eFeaturing Sato's original sketches, full-scale product images and explanatory texts, \u003cem\u003eNendo\u003c\/em\u003e uncovers and unpicks the designer's unique creative process, guiding the reader step-by-step through his innovative and playful world to reveal the secrets behind fifty of his inimitable works.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47340952748268,"sku":"9780500026489","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/910b7d63d0ce16e020ba92a76aa55485.jpg?v=1772190483","url":"https:\/\/bookhero.co.nz\/products\/nendo-by-oki-sato-9780500026489","provider":"Book Hero","version":"1.0","type":"link"}