{"product_id":"monster-metaphors-by-peter-j-adams-9781032122083","title":"Monster Metaphors","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis book explores ways in which common metaphors can play a detrimental role in everyday life; how they can grow in outsized importance to dominate their respective terrains and push out alternative perspectives; and how forms of resistance might act to contain their dominance.\u003c\/p\u003e\n\n\u003cp\u003eThe volume begins by unpacking the dynamics of metaphors, their power and influence, and the ways in which they are bolstered by other rhetorical devices. Adams draws on four case studies to illustrate their destructive impact when they eclipse other points of view—the metaphor of mental illness; the metaphor of free-flowing markets; the metaphor of the mind as a mirror; and the metaphor of men as naturally superior. Taken together, these examples prompt further reflection on the beneficiaries of these \u003cem\u003emonster metaphors\u003c\/em\u003e and how they promote such metaphors to serve their own interests. It also discusses ways forward for challenging their dominance, strategies for preventing their rise, and ways of creating space for alternatives.\u003c\/p\u003e\n\n\u003cp\u003eThis book will be of interest to scholars interested in the study of metaphor, across such fields as linguistics, rhetoric, and media studies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607034872044,"sku":"9781032122083","price":318.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7ae6c8f2ffc23141207f8159ce91e885.jpg?v=1778191180","url":"https:\/\/bookhero.co.nz\/products\/monster-metaphors-by-peter-j-adams-9781032122083","provider":"Book Hero","version":"1.0","type":"link"}