{"product_id":"modernist-aesthetics-and-consumer-culture-in-the-writings-of-oscar-wilde-by-paul-fortunato-9780415981033","title":"Modernist Aesthetics and Consumer Culture in the Writings of Oscar Wilde","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eModernist Aesthetics and Consumer Culture in the Writings of Oscar Wilde\u003c\/em\u003e by Paul Fortunato explores Wilde's role as a consumer modernist. His modernist aesthetics drove him into the heart of the mass culture industries of 1890s London, particularly the journalism and popular theatre industries.\u003c\/p\u003e\n\n\u003cp\u003eWilde was extremely active in these industries: as a journalist at the \u003cem\u003ePall Mall Gazette\u003c\/em\u003e; as magazine editor of the \u003cem\u003eWomen’s World\u003c\/em\u003e; as a commentator on dress and design through both platforms; and finally as a fabulously popular playwright.\u003c\/p\u003e\n\n\u003cp\u003eBecause of his desire to impact a mass audience, the primary elements of Wilde’s consumer aesthetic were superficial ornament and ephemeral public image—both of which he linked to the theatrical. This concern with the surface and with the ephemeral was, ironically, a foundational element of what became twentieth-century modernism. Thus, we can call Wilde’s aesthetic a consumer modernism, a root and branch of modernism that was largely erased.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47588826841324,"sku":"9780415981033","price":353.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780415981033-modernist-aesthetics-and-consumer-culture-in-the-writings-of-oscar-wilde.jpg?v=1777598015","url":"https:\/\/bookhero.co.nz\/products\/modernist-aesthetics-and-consumer-culture-in-the-writings-of-oscar-wilde-by-paul-fortunato-9780415981033","provider":"Book Hero","version":"1.0","type":"link"}