{"product_id":"metaphors-we-live-by-by-george-lakoff-9780226468013","title":"Metaphors We Live By","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe now-classic \u003cem\u003eMetaphors We Live By\u003c\/em\u003e changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects.\u003c\/p\u003e\n\n\u003cp\u003eBecause such metaphors structure our most basic understandings of our experience, they are \"metaphors we live by\"—metaphors that can shape our perceptions and actions without our ever noticing them.\u003c\/p\u003e\n\n\u003cp\u003eIn this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46796438405356,"sku":"9780226468013","price":35.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/16908413482268.jpg?v=1757096239","url":"https:\/\/bookhero.co.nz\/products\/metaphors-we-live-by-by-george-lakoff-9780226468013","provider":"Book Hero","version":"1.0","type":"link"}