{"product_id":"media-relations-measurement-by-ralf-leinemann-9780566086502","title":"Media Relations Measurement","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNowadays, most managers seek a complete picture when it comes to return on investment, and this applies to PR too. Despite this and the developments in measurement tools for marketing and advertising, PR has lagged behind, and different professionals have favoured different models.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMedia Relations Measurement\u003c\/em\u003e by Ralf Leinemann and Elena Baikaltseva brings together a range of models for evaluating PR effectiveness and develops them into a series of appropriate tools for business use. Basic concepts, such as balanced scorecards, business fundamentals, and planning processes, are all covered.\u003c\/p\u003e\n\n\u003cp\u003eThe authors introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR, and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout.\u003c\/p\u003e\n\n\u003cp\u003eWritten for corporate PR practitioners and marketing\/communications specialists, this book merges business objectives with the evaluation of company impact in terms of media, reputation, and the visibility of the company and its competitors.\u003c\/p\u003e\n\n\u003cp\u003eIn total, more than 60 different methods of evaluation are discussed, providing readers with an indispensable toolkit for mapping each PR task or project by selecting the appropriate method from the menu provided.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47588826710252,"sku":"9780566086502","price":207.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780566086502-media-relations-measurement.jpg?v=1777597990","url":"https:\/\/bookhero.co.nz\/products\/media-relations-measurement-by-ralf-leinemann-9780566086502","provider":"Book Hero","version":"1.0","type":"link"}