{"product_id":"media-audiences-by-sue-turnbull-9781137405104","title":"Media Audiences","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe relationship between the media and its audiences has always been a topic of research and debate. \u003cem\u003eMedia Audiences\u003c\/em\u003e provides a comprehensive and succinct overview of the field of audience studies from the time of the printing press to an era characterized by online digital connectivity.\u003c\/p\u003e\n\n\u003cp\u003eWritten in an engaging and accessible style, this book offers a wealth of personal insight into the experience of undertaking audience research to illustrate the key methodological issues and challenges in the field. Addressing such topics as technologies, content and the people who are the subjects of audience research, the author challenges readers to think about the value of such research for themselves and for society at large.\u003c\/p\u003e\n\n\u003cp\u003eComprehensive yet concise, this is essential reading for students of Media with an interest in audience studies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47461170544876,"sku":"9781137405104","price":48.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781137405104-media-audiences.jpg?v=1774960698","url":"https:\/\/bookhero.co.nz\/products\/media-audiences-by-sue-turnbull-9781137405104","provider":"Book Hero","version":"1.0","type":"link"}