{"product_id":"maximum-momentum-by-mike-berland-9781682451267","title":"Maximum Momentum","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDo you wonder why some ideas go viral and others sink? Why one political candidate soars while another fails to gain traction? Why one product becomes an instant rage, while its competitor struggles to stay above water?\u003c\/p\u003e\n\n\u003cp\u003eWhat is the secret to momentum?\u003c\/p\u003e\n\n\u003cp\u003eMany people believe that momentum is driven by emotion and is unpredictable, but as Mike Berland, the internationally recognized pollster and strategic advisor, has discovered, it’s actually a science, with easily analyzed metrics. In \u003ci\u003eMaximum Momentum: How to Get It, How to Keep It\u003c\/i\u003e, Berland reveals the key to momentum, beginning with the simple physics formula—mass x velocity. He then develops a Momentum Matrix—five signals that decode the science into effective measures.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eMaximum Momentum\u003c\/i\u003e is a lively examination of hot trends in the current arena—from politics to society to business to sports. Using colourful graphics to underscore the stories, Berland examines the people, issues, movements, and products that most captivate Americans.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46650893074668,"sku":"9781682451267","price":25.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/215943482787.jpg?v=1752319506","url":"https:\/\/bookhero.co.nz\/products\/maximum-momentum-by-mike-berland-9781682451267","provider":"Book Hero","version":"1.0","type":"link"}