{"product_id":"masters-of-craft-by-richard-e-ocejo-9780691183190","title":"Masters of Craft","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn today's new economy—in which \"good\" jobs are typically knowledge or technology-based—many well-educated and culturally savvy young people are instead choosing to pursue traditionally low-status manual labour occupations as careers. \u003cem\u003eMasters of Craft\u003c\/em\u003e looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering.\u003c\/p\u003e\n\n\u003cp\u003eIn this engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming once-undesirable jobs into \"cool\" and highly specialised upscale occupations. He shows how they find meaning in these jobs by enacting a set of \"cultural repertoires,\" resulting in a new form of elite taste-making.\u003c\/p\u003e\n\n\u003cp\u003eFocusing on cocktail bartenders, craft distillers, upscale men's barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, \u003cem\u003eMasters of Craft\u003c\/em\u003e provides new insights into the stratification of taste, the spread of gentrification, and the evolving labour market in today's postindustrial city.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47596914213100,"sku":"9780691183190","price":64.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780691183190-masters-of-craft.jpg?v=1777944601","url":"https:\/\/bookhero.co.nz\/products\/masters-of-craft-by-richard-e-ocejo-9780691183190","provider":"Book Hero","version":"1.0","type":"link"}