{"product_id":"mastering-the-dynamics-of-innovation-by-james-m-utterback-9780875847405","title":"Mastering the Dynamics of Innovation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs — ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging — to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how, over time, new and old players wrestle for dominance.\u003c\/p\u003e\n\n\u003cp\u003eUtterback asserts that existing organisations must consistently abandon past success and embrace innovation, even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMastering the Dynamics of Innovation\u003c\/em\u003e offers a pioneering model for how innovation unsettles industries and firms, and features fascinating histories of new product developments and strategies for nurturing innovation. \"The most valuable book I've read in years... The analysis is brilliant.\"—Tom Peters.\u003c\/p\u003e\n\n\u003cp\u003eAvailable August 1996.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46868726612204,"sku":"9780875847405","price":89.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/22884843482499.jpg?v=1759767095","url":"https:\/\/bookhero.co.nz\/products\/mastering-the-dynamics-of-innovation-by-james-m-utterback-9780875847405","provider":"Book Hero","version":"1.0","type":"link"}