{"product_id":"mascot-9781915392046","title":"Mascot","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe work within this book celebrates the use of mascots in contemporary graphic design. Co-opted to help sell or promote anything from tech companies and financial organisations to burger chains, record fairs, and publishers, the use of mascots seems to be as popular as ever.\u003c\/p\u003e\n\n\u003cp\u003ePart of their charm is their variety. Simple and playful or sophisticated and current, mascots are fun characters that manage to put a smile on your face and simultaneously stand for something - injecting meaning and playfulness into a brand and creating a lasting impression.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMascot\u003c\/em\u003e emphasises the enduring appeal and versatility of these lively characters in branding and advertising.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47362843148524,"sku":"9781915392046","price":48.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26588953482869.jpg?v=1772901909","url":"https:\/\/bookhero.co.nz\/products\/mascot-9781915392046","provider":"Book Hero","version":"1.0","type":"link"}