{"product_id":"marketing-strategy-by-robert-w-palmatier-9781352011463","title":"Marketing Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eMarketing Strategy\u003c\/i\u003e offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances.\u003c\/p\u003e\n\n\u003cp\u003eUniquely integrating marketing analytics and data-driven techniques with fundamental strategic pillars, the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.\u003c\/p\u003e\n\n\u003cp\u003eResearch-based, action-oriented, and authored by world-leading experts, \u003ci\u003eMarketing Strategy\u003c\/i\u003e is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNew to this Edition:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRevised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies.\u003c\/li\u003e\n  \u003cli\u003eEnhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion.\u003c\/li\u003e\n  \u003cli\u003eExpanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments.\u003c\/li\u003e\n  \u003cli\u003eVibrant visual presentation with a new full colour design.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAccompanying online resources for this title can be found at \u003ca href=\"http:\/\/bloomsburyonlineresources.com\/marketing-strategy-2e\" target=\"_blank\"\u003ebloomsburyonlineresources.com\/marketing-strategy-2e\u003c\/a\u003e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46722161803500,"sku":"9781352011463","price":126.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9941123482669.jpg?v=1754632493","url":"https:\/\/bookhero.co.nz\/products\/marketing-strategy-by-robert-w-palmatier-9781352011463","provider":"Book Hero","version":"1.0","type":"link"}