{"product_id":"marketing-research-by-carl-mcdaniel-9781394349722","title":"Marketing Research","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eMarketing Research, 1st Edition\u003c\/em\u003e offers students a comprehensive and accessible introduction to using market research to drive informed business decisions. The text seamlessly blends marketing research theory with practical applications, providing a deep understanding of the subject.\u003c\/p\u003e\n\n\u003cp\u003eWith Australian and New Zealand examples integrated throughout, the content is made highly relevant to students, ensuring it resonates with local contexts in the Marketing major.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47340911165676,"sku":"9781394349722","price":171.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/eeb9c25c228b8ea859a181247df53baa.jpg?v=1772190630","url":"https:\/\/bookhero.co.nz\/products\/marketing-research-by-carl-mcdaniel-9781394349722","provider":"Book Hero","version":"1.0","type":"link"}