{"product_id":"marketing-research-9780415449120","title":"Marketing Research","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline—and industry—of marketing research has flourished.\u003c\/p\u003e\n\n\u003cp\u003eThis new four-volume collection in the Routledge Major Works series, \u003cem\u003eCritical Perspectives on Business and Management\u003c\/em\u003e, meets the need for an authoritative, up-to-date, and comprehensive reference work synthesizing its voluminous literature. Indeed, the sheer scale of the growth in related research output—and the breadth of the field—makes this collection especially timely and welcome.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing Research\u003c\/em\u003e provides the most comprehensive collection of classic and contemporary contributions on the subject to date. It facilitates ready access to the most influential and important works across the field, combining theoretical and practical perspectives to encourage a broader appreciation of marketing research and the mutual influences within it.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on expertise garnered in both the academy and in practice, \u003cem\u003eMarketing Research\u003c\/em\u003e has been co-edited by David Birks, a leading scholar in the field (and co-author of Europe's most successful marketing research textbook, now in its third edition), and Tim Macer, an international marketing research consultant and commentator.\u003c\/p\u003e\n\n\u003cp\u003eThe collection is fully indexed and has a comprehensive introduction, newly written by the editors, which places the material in its historical and intellectual context. It is an essential work of reference and is destined to be valued by scholars and students—as well as practitioners in the field—as a vital one-stop research resource.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47606682845420,"sku":"9780415449120","price":1939.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780415449120-marketing-research.jpg?v=1778155425","url":"https:\/\/bookhero.co.nz\/products\/marketing-research-9780415449120","provider":"Book Hero","version":"1.0","type":"link"}