{"product_id":"marketing-plans-by-hugh-wilson-9781394177103","title":"Marketing Plans","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eThe latest edition of the leading and internationally bestselling text on marketing planning\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn the newly revised ninth edition of \u003ci\u003eMarketing Plans\u003c\/i\u003e, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.\u003c\/p\u003e\n\n\u003cp\u003eThe authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eA best-practice, step-by-step process for coordinating marketing strategy and planning\u003c\/li\u003e\n    \u003cli\u003eMethods to create powerful, differentiated value propositions\u003c\/li\u003e\n    \u003cli\u003eTools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits\u003c\/li\u003e\n    \u003cli\u003eLessons from the leaders on how to embed world-class marketing within the organisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for students and executives alike in marketing, sales, strategy, and general management, \u003ci\u003eMarketing Plans\u003c\/i\u003e, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854666191084,"sku":"9781394177103","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394177103.jpg?v=1759251289","url":"https:\/\/bookhero.co.nz\/products\/marketing-plans-by-hugh-wilson-9781394177103","provider":"Book Hero","version":"1.0","type":"link"}