{"product_id":"marketing-mistakes-and-successes-by-cindy-claycomb-9781118078464","title":"Marketing Mistakes and Successes","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMarketing professionals have relied on \u003cem\u003eMarketing Mistakes and Successes\u003c\/em\u003e by Cindy Claycomb and Robert F. Hartley for 30 years to uncover the best and worst marketing programmes.\u003c\/p\u003e\n\n\u003cp\u003eInvitation to Research suggestions allow readers to take the case a step further, investigating what has happened since the case was written, both to the company and to some of the individuals involved.\u003c\/p\u003e\n\n\u003cp\u003eLearning Insights help marketing professionals see how certain practices—both errors and successes—cross company lines and are prone to be either traps for the unwary or success models.\u003c\/p\u003e\n\n\u003cp\u003eEach chapter has been updated to reflect the latest information available about each case.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854666125548,"sku":"9781118078464","price":252.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/126e891ed6b10cca76d7588cf45b0784.jpg?v=1759266689","url":"https:\/\/bookhero.co.nz\/products\/marketing-mistakes-and-successes-by-cindy-claycomb-9781118078464","provider":"Book Hero","version":"1.0","type":"link"}