{"product_id":"marketing-in-the-age-of-google-revised-and-updated-by-vanessa-fox-9781118231937","title":"Marketing in the Age of Google, Revised and Updated","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eSearch has changed everything. Has your business harnessed its full potential?\u003c\/p\u003e\n\n\u003cp\u003eA business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behaviour, needs, and motivations.\u003c\/p\u003e\n\n\u003cp\u003eIn this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox, who created Google's portal for site owners, Google Webmaster Central, explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the business processes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing in the Age of Google\u003c\/em\u003e includes:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUpdated statistics, tools, and recommendations\u003c\/li\u003e\n    \u003cli\u003eDetails about the latest changes from Google, Bing, and the overall search landscape\u003c\/li\u003e\n    \u003cli\u003eExplanation and recommendations related to Google's substantial new search algorithm, known as \"Panda\"\u003c\/li\u003e\n    \u003cli\u003eDiscussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTraditional marketing isn't enough anymore. Businesses need to evolve as customer behaviour evolves. \u003cem\u003eMarketing in the Age of Google\u003c\/em\u003e shows you how.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854666092780,"sku":"9781118231937","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/672fa0dc640ca42b923db4a74d86cd3f.jpg?v=1759266693","url":"https:\/\/bookhero.co.nz\/products\/marketing-in-the-age-of-google-revised-and-updated-by-vanessa-fox-9781118231937","provider":"Book Hero","version":"1.0","type":"link"}