{"product_id":"marketing-in-foodservice-operations-by-david-k-hayes-9781394208333","title":"Marketing in Foodservice Operations","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA concise and up-to-date treatment of foodservice marketing with an emphasis on digital and mobile-friendly strategies\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eMarketing in Foodservice Operations\u003c\/em\u003e, a team of distinguished foodservice educators and practitioners delivers an insightful and practical exploration of contemporary foodservice marketing. Capturing the wide range of dramatic changes that have gripped the discipline in the last two decades, the book discusses basic marketing information and includes a heavy emphasis on modern forms of digital marketing in the industry.\u003c\/p\u003e\n\n\u003cp\u003eLearn how to identify a target market and create a marketing plan, as well as how menu prices impact an organisation’s marketing. The authors also describe how to use a foodservice operation’s menu as a marketing tool and consider the importance of an active social media presence visible to the target market.\u003c\/p\u003e\n\n\u003cp\u003eOther contents include:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eA complete introduction to the development, implementation, and evaluation of a foodservice marketing plan\u003c\/li\u003e\n    \u003cli\u003eComprehensive explorations of traditional and contemporary foodservice marketing strategies\u003c\/li\u003e\n    \u003cli\u003ePractical discussions of digital foodservice marketing techniques, including social media plans\u003c\/li\u003e\n    \u003cli\u003eInsightful treatments of mobile-friendly marketing strategies\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for students in foodservice-related courses, \u003cem\u003eMarketing in Foodservice Operations\u003c\/em\u003e will also benefit foodservice establishment owners and operators, and professionals working in colleges, hospitals, nursing homes, and more.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47461164482796,"sku":"9781394208333","price":192.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394208333-marketing-in-foodservice-operations.jpg?v=1774960334","url":"https:\/\/bookhero.co.nz\/products\/marketing-in-foodservice-operations-by-david-k-hayes-9781394208333","provider":"Book Hero","version":"1.0","type":"link"}