{"product_id":"marketing-70-by-philip-kotler-9781394329861","title":"Marketing 7.0","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLevel up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI).\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing 7.0\u003c\/em\u003e explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimisation to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human.\u003c\/p\u003e\n\n\u003cp\u003eWritten by Philip Kotler, one of the world’s leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eWhy digitalisation, AI, and immersive technology unlock the consumer mind\u003c\/li\u003e\n    \u003cli\u003eHow performance marketing and AI obsessions kill authenticity\u003c\/li\u003e\n    \u003cli\u003eHow to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing 7.0\u003c\/em\u003e earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306921476332,"sku":"9781394329861","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/318e9b32bb24f2ad388b69370226c1f1.jpg?v=1771100071","url":"https:\/\/bookhero.co.nz\/products\/marketing-70-by-philip-kotler-9781394329861","provider":"Book Hero","version":"1.0","type":"link"}