{"product_id":"market-segmentation-by-malcolm-mcdonald-9781118432679","title":"Market Segmentation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eMarket Segmentation: How to do it and how to profit from it, revised and updated 4th Edition\u003c\/i\u003e is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments. These segments can enable organisations to escape from the dreary, miserable, downward pricing spiral which results from getting market segmentation wrong.\u003c\/p\u003e\n\n\u003cp\u003eNothing in business works unless markets are correctly defined, mapped, quantified, and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knowledge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, lies in a structured approach to market segmentation.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eMarket Segmentation: How to do it and how to profit from it, revised and updated 4th Edition\u003c\/i\u003e provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students, based on a wealth of practical experience and packed with examples and easily used checklists.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47463546716396,"sku":"9781118432679","price":88.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118432679-market-segmentation.jpg?v=1775034585","url":"https:\/\/bookhero.co.nz\/products\/market-segmentation-by-malcolm-mcdonald-9781118432679","provider":"Book Hero","version":"1.0","type":"link"}