{"product_id":"manga-by-nicole-rousmaniere-9780500480496","title":"Manga","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eManga\u003c\/em\u003e is a visual form of narrative storytelling. Its roots are international, but the form as we know it today developed in Japan between the late 19th and early 20th centuries and has recently achieved global reach. Originally confined to comics, prints and graphic novels, manga has expanded to influence animation, fashion, gaming, street art, and new media.\u003c\/p\u003e\n\n\u003cp\u003eIt is a multi-billion pound industry, popular with people of all ages in Japan and increasingly all over the world, encompassing hundreds of genres, from sports, love, horror, and ageing to global threats and sexual identity. There is a manga for everyone.\u003c\/p\u003e\n\n\u003cp\u003eFor manga fans, this book celebrates the excitement of manga's cross-cultural appeal and its long history of breaking barriers. For those new to manga, it offers the chance to become literate in what is fast becoming a universal visual grammar of our globalised age.\u003c\/p\u003e\n\n\u003cp\u003eArranged into six thematic chapters, with essays by leading scholars, this volume showcases the work of Japan's most influential manga-ka (manga creators) past and present, with printed manga extracts, original drawings, manga magazines, theatre, film, digital technologies, and exclusive interviews with artists, editors, and publishers.\u003c\/p\u003e\n\n\u003cp\u003eThe first chapter focuses on understanding how manga is read, drawn, and produced. The second explores its power of storytelling, and presentation of reality; the third, the power of manga to depict many different worlds, both seen and unseen.\u003c\/p\u003e\n\n\u003cp\u003eThe fourth shifts attention from the art form to its role in society, including fan groups, grassroots manga, Comiket events, and the importance of cosplay. The penultimate chapter discusses the roots of modern manga in the work of 19th-century artists such as Hokusai and Kyosai, while the final chapter examines manga's expansion into the avant-garde, its crossover into other media, and its growing international reach and influence.\u003c\/p\u003e\n\n\u003cp\u003ePublished in conjunction with a landmark, cutting-edge exhibition at the British Museum, this is manga as Western audiences have never before seen it: diverse yet universally familiar, traditional yet intensely modern, rooted in the 2D printed page but effortlessly leaping out of it.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47596881510636,"sku":"9780500480496","price":55.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780500480496-manga.jpg?v=1777943630","url":"https:\/\/bookhero.co.nz\/products\/manga-by-nicole-rousmaniere-9780500480496","provider":"Book Hero","version":"1.0","type":"link"}