{"product_id":"managing-sport-mega-events-9781138796768","title":"Managing Sport Mega-Events","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eManaging Sport Mega-Events\u003c\/em\u003e explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning, and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills that gap.\u003c\/p\u003e\n\n\u003cp\u003eThe book addresses three broad but interconnected themes. First, strategic matters are explored, focusing on the rise of sport mega-events, the management of stakeholders, and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined, including media management, broadcast management, venue management, risk management, as well as marketing and sponsorship management.\u003c\/p\u003e\n\n\u003cp\u003eThe book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606640017644,"sku":"9781138796768","price":365.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c6bc20cdf3f4af840fae5b5fabadcbfa.jpg?v=1778191771","url":"https:\/\/bookhero.co.nz\/products\/managing-sport-mega-events-9781138796768","provider":"Book Hero","version":"1.0","type":"link"}