{"product_id":"managing-sport-business-9781138291362","title":"Managing Sport Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eContemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels. It provides clear and sensible guidance on best practice in sports management, from elite sport to the local level.\u003c\/p\u003e\n\n\u003cp\u003eThe first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills, and a state-of-the-art review of modern sport business.\u003c\/p\u003e\n\n\u003cp\u003eComplemented by a companion website full of additional resources, \u003cem\u003eManaging Sport Business\u003c\/em\u003e is essential reading for all students of sport management and sport business.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47606605054188,"sku":"9781138291362","price":447.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138291362-managing-sport-business.jpg?v=1778154888","url":"https:\/\/bookhero.co.nz\/products\/managing-sport-business-9781138291362","provider":"Book Hero","version":"1.0","type":"link"}