{"product_id":"managing-corporate-social-responsibility-by-sherry-j-holladay-9781444336450","title":"Managing Corporate Social Responsibility","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eManaging Corporate Social Responsibility\u003c\/em\u003e offers a strategic, communication-centred approach to integrating CSR into organisations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression, providing the key points they need to successfully navigate the benefits and implications of managing CSR.\u003c\/p\u003e\n\n\u003cp\u003eChapters are organised around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives.\u003c\/p\u003e\n\n\u003cp\u003eEmphasises stakeholder engagement as a foundation throughout the CSR Process Model.\u003c\/p\u003e\n\n\u003cp\u003eDiscusses ways to maximise the use of social media and traditional media throughout the process.\u003c\/p\u003e\n\n\u003cp\u003eOffers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.\u003c\/p\u003e\n\n\u003cp\u003eDraws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854654394604,"sku":"9781444336450","price":71.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5db409f41fe4c78ddadf803bf5e5f53e.jpg?v=1759266800","url":"https:\/\/bookhero.co.nz\/products\/managing-corporate-social-responsibility-by-sherry-j-holladay-9781444336450","provider":"Book Hero","version":"1.0","type":"link"}