{"product_id":"making-a-marque-by-peter-moss-9781854433107","title":"Making a Marque","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThis book shows how Rolls-Royce turned its very name into a byword for luxury.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFew brands in any field carry the cachet of Rolls-Royce—and it’s a cachet rooted in the incredibly high quality, luxury, and attention to detail that has marked their cars for more than a century.\u003c\/p\u003e\n\n\u003cp\u003eThis history of Rolls-Royce motor cars runs from the company’s origins in 1904—when Charles Rolls met Henry Royce and drove the car that Royce was developing—through the outbreak of World War II. Peter Moss shows how the pairing of Royce, engineering genius, and Rolls, the businessman, was the foundation of the company. But Rolls-Royce’s long-term success relied just as much on managing director Claude Johnson’s innovations in promoting the cars and the company.\u003c\/p\u003e\n\n\u003cp\u003eThat marketing, and the publicity it generated, helped Rolls-Royce stand out in a crowded field as the market for cars exploded worldwide. Richly illustrated with little-seen marketing materials and ephemera, and buttressed by internal documents of meetings and plans, \u003cem\u003eMaking a Marque\u003c\/em\u003e shows how Rolls-Royce turned its very name into a byword for luxury.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47536757899500,"sku":"9781854433107","price":238.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/d11e2e064661962ceb222d983bb7a118.jpg?v=1776904421","url":"https:\/\/bookhero.co.nz\/products\/making-a-marque-by-peter-moss-9781854433107","provider":"Book Hero","version":"1.0","type":"link"}