{"product_id":"logos-that-last-by-allan-peters-9780760383179","title":"Logos that Last","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eLearn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in \u003ci\u003eLogos That Last\u003c\/i\u003e.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eAward-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this \u003cb\u003elandmark guide for designers and brand strategists of any level\u003c\/b\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThrough the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in \u003ci\u003eLogos that Last\u003c\/i\u003e for the very first time. Learn how to \u003cb\u003ebuild great relationships with clients\u003c\/b\u003e, while \u003cb\u003ecultivating consistency and productivity\u003c\/b\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eLogos that Last\u003c\/i\u003e also includes:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eDetailed case studies that follow designs from concept to completion\u003c\/li\u003e\n    \u003cli\u003eTips for turning a good idea into a great logo\u003c\/li\u003e\n    \u003cli\u003eStrategies for extending a great logo into a dynamic brand system\u003c\/li\u003e\n    \u003cli\u003eAdvice for turning your passion into your profession\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith \u003ci\u003eLogos that Last\u003c\/i\u003e, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47371245945068,"sku":"9780760383179","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19759973482458.jpg?v=1773217463","url":"https:\/\/bookhero.co.nz\/products\/logos-that-last-by-allan-peters-9780760383179","provider":"Book Hero","version":"1.0","type":"link"}